Founder and award-winning blogger Nigel Swaby said "We feel that the hair replacement market is entirely too focused on research and results, and far too often pleather-wearing customers are forced to accept marginally effective and expensive products out of sheer desperation. It is just such a market of hysteria and pseudo-science in which we hope to find a niche for our fine product."
The product takes the novel approach of using all natural pool algae to create the appearance of lush, full, and moist hair-substitute. The user merely sprinkles the algae base onto their forehead, applies a special formulation of Axe Voodoo, and then exposes their head to solar radiation. "As I kept reading their story, I realized algae are very intelligent and pretty shrewd about reaching their goal of being mostly caused by the sun," Swaby added. The user may expose their scalp from anywhere between 30 minutes and 2 hours, depending on fullness of hair-substitute desired.
Currently offered varieties include Modesto Green, Larchmont Lawn Brown, Mormon White, and All-Weather Pleather Black.
